It is apparent that they have not yet encounter any unfortunate encounters. The girl is seen in the woods smiling at the camera/cameraman. The hand cam footage is cut to the main character again who is the same girl that appeared in the first scene of the trailer where the hand cam was first shown. this adds to the darkness and fear of what may occur ahead. This helps signify to the audience that everything filmed is real and can’t be false as it is found footage. It again implies to the audience that the film is filmed entirely with a hand- cam. The trailer swipes to another image of text which is again in the monochrome theme, the image shows a road in-between what looks like forest and woods which implies to the audience that this is where the main film is captured from. This therefore is used to persuade the audience to go and watch the film seeing as it is widely appreciated. Having this shown within the trailer suggests that the target audience is going to be teenagers as they would want to view films that have been reviewed positively by others especially official magazines or film raters. The colour difference highlights that typically you would associate the older woman knowing more about the witch than the younger one, and her age relates to the monochrome recording.Īs soon as the trailer finishes interviewing people with the hand held camera and main characters behind the camera not shown in the film, the screen cuts to reveal a positive rating by the Entertainment Weekly, which states it is ‘One of the creepiest films since, The Exorcist”. Opposing the previous image on the trailer the next cut is in colour shows a young girl who doesn’t have much to say about the blair witch. This typical horror film colour makes the trailer slowly become more disturbing to the viewers. The trailer now appears in monochrome unlike the previous image on the trailer which creates a spine chilling feeling to the audience watching. However this woman is very frail and to some looks strange. This is very unusual to see in horror trailers as it isn’t very frightening or jumpy.Īgain the trailer cuts to another woman talking about her thoughts on the Blair Witch. The filmmaker is asking the woman about the Blair Witch and her thought on the historic story. It helps makes the audience wonder what is happening it could also create fear for the audience as nobody is sure what the screen will appear on the screen next, this literally keeps the audience in the dark!Īs soon as the blank screen is shown for a few seconds the trailer jumps to a middle aged woman and a child. This is the first of many times a cut to blank black screen is used.
The trailer then cuts to another black screen.
It shows the girl confidently being filmed and talking about her thoughts about who the Blair Witch is. It is very significant that the first image in this horror film is of a woman as typically in horror genres the female character is always the most vulnerable. It is very apparent that the camera is hand held. As it becomes apparent that the filmmakers had disappeared its significant to the audience that they will be watching the footage that was found after they had disappeared.Īfter the information dissolves the home footage appears of a young girl being film on shaky, poor video tape. The text reads “A year Later their footage was found” these two paragraphs are significant as they were also shown on the poster. In the second image that appears in the trailer is a few seconds after the first paragraph that is shown in bold white font on a eerie black background. “PictureHouse’ however as this film states that it was home made footage that was found there is no need to add this information as it makes the film feel more realistic, like it is a documentary or non-fiction story. This is a very unusual start to an official film trailer as conventionally the first image shown on the trailer is the green preview image stating the age rating, or the name of the company that mad the film e.g. The image indicates that the inquisitive filmmakers disappeared in the woods near Maryland while shooting a documentary. It stays on the screen for a few seconds so the audience is able to read the information shown on the screen about the history of the Blair Witch. At the start of the trailer of The Blair Witch Project it begins with this image above which highlights some background information to the story of the film.
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